Abstract
The alignment of strategic operations and objectives have always been high in demand due to failures of organisations not able to achieve their strategic goals. The lower level of employee’s engagement towards achieving the strategic objective has been a challenging job for the organisations and they have been seeking after the factors which affect strategic alignment. Therefore, it is essential to learn about the factors which can enhance the alignment between employees and the strategic objective of the organisation. It is also essential that an organisation need to take adequate steps to improve the factors which affect strategic alignment. The primary goal of this research is to define the effectiveness of motivation, job satisfaction, communication effectiveness and emotional intelligence in aligning employees with achieving organisation’s strategic objective and also to examine the level of strategic alignment of employees and organisation in Ireland mainly from retail, banking, and hospitality industry.
