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    The Growth of Digitization of Retail Banking in Ireland, and the impact FinTechs’ have on the adoption and actual usage

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    Final Disertation 2.pdf (1.637Mb)
    Author
    Keogh, Patrick
    Date
    2021
    Degree
    Masters of Business Administration
    URI
    https://esource.dbs.ie/handle/10788/4317
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    The Digitisation of the banking industry has been with us for some time, but the influence of new technologies and Fintech providers has ramped up the changing of the engagement channels between financial institutions and their clients. This paper examines the changing environment and the impacts up the actual usage and adoption of digital platform. It will also look to establish the impact FinTech’s are having on this change in the context of a rapidly changing Irish retails financial sector. Financial Acceptance Model & the Behavioural Economics theory of Nudging are used in a framework that will to be used to evaluate how demographics and baking variables affect digital banking actual usage and adoption.
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