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dc.contributor.advisorEnda Murphyen
dc.contributor.authorKeogh, Patrick
dc.date.accessioned2021-11-25T17:34:29Z
dc.date.available2021-11-25T17:34:29Z
dc.date.issued2021
dc.identifier.citationKeogh, P. (2021). The Growth of Digitization of Retail Banking in Ireland, and the impact FinTechs’ have on the adoption and actual usage. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/4317
dc.description.abstractThe Digitisation of the banking industry has been with us for some time, but the influence of new technologies and Fintech providers has ramped up the changing of the engagement channels between financial institutions and their clients. This paper examines the changing environment and the impacts up the actual usage and adoption of digital platform. It will also look to establish the impact FinTech’s are having on this change in the context of a rapidly changing Irish retails financial sector. Financial Acceptance Model & the Behavioural Economics theory of Nudging are used in a framework that will to be used to evaluate how demographics and baking variables affect digital banking actual usage and adoption.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectInternet banking--Irelanden
dc.subjectFinancial services industryen
dc.titleThe Growth of Digitization of Retail Banking in Ireland, and the impact FinTechs’ have on the adoption and actual usageen
dc.typeThesisen
dc.rights.holderCopyright: The authoren
dc.type.degreenameMasters of Business Administration
dc.type.degreelevelMBA


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