The aim of this study was to examine whether social and personal variables specifically social anxiety, social desirability, social and personal identity and self-esteem in the current unstable economic climate has resulted in negative attitudes towards multiculturalism. Further, the effect of social anxiety on other social and personal variables was determined. A total of 109 college students based in urban and rural regions participated in this study with non-experimental correlated quantitative design. Additionally, data was gathered with the use of questionnaires. Results indicate that social variables do not impact on attitudes towards multiculturalism, and social anxiety as predicted had a significant relationship with social desirability and self-esteem. In conclusion the findings of this analysis support multiculturalism.