Abstract
The research aim of this study is to analyse the influence of ethical business of the
purchase decision of the consumer. The methodology of the research was quantitative and was
conducted using a Survey method. An online and self-administered questionnaire of 22 items
with attitudinal statements was utilized to collect the primary data. The response sample
included one hundred and eighteen respondents (118). Three hypotheses were created to help
answer the research question, all of them were statistically significant (p <.001). Based on the
findings, the study reached to the conclusion that business ethics have a strong impact and
access to information about corporation have a strong impact on the consumer purchase
decision. However, price and quality were found to be factors that could prevent ethical
consumption. All in all, it is generally concluded that if an organization behaves ethically, it
will have a significant impact on consumer purchasing decisions.
