Motivation in the workplace has been the subject of many studies over the time, and as a
consequence of this, some theories were being developed on the subject. The most famous of
these theories are the ones developed by Maslow and Herzberg, known as the hierarchy of needs
and two factors, respectively. The different generations that have emerged, are the constant
subject of studies, which aim to identify their characteristics and their motivations, with the
Generation Z it would not be different. Due to this, this quantitative study aims to identify
whether the theories of motivation, specifically those developed by Maslow and Herzberg can
be applied to the motivation of Generation Z. To achieve this objective, a questionnaire with
questions that sought to identify Generation Z motivation was conducted and answered by 45
participants. The findings of the data collected show that the theory developed by Herzberg can
be partially applied to Generation Z, while Maslow's theory has no applicability to the motivation
of this generation. Further research is needed to discuss other theories.
