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    Gender differences in body-esteem, body dissatisfaction and the effects of the medias thin ideal

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    ba_mansfield_t_2012.pdf (289.8Kb)
    Author
    Mansfield, Tara
    Date
    2012
    Degree
    BA (Hons) in Psychology
    URI
    http://hdl.handle.net/10788/472
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    The issue surrounding body-esteem and dissatisfaction seems to be an escalating problem within society, as the media increasingly celebrates thin ideals. The aim of the research was to investigate whether mass media had a direct influence on body-esteem and body dissatisfaction. A Quantitative analysis was the chosen method. 90 participants were used for analysis, split equally for both genders. The analysis revealed that male and female participants experienced similar levels of body-esteem, with the media playing a powerful predictor for body-esteem levels; with female participants scoring higher than males. Both male and female participants revealed low levels of body-esteem and body dissatisfaction as a result of the media; however females were shown to be more influenced by media than males. Author keywords: Body image, body satisfaction, body esteem, media
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