"Throughout the final decades of .the 20th century, sexuality has taken something of a quantum leap, which contemporary cultures tries to ignore and deny" stated Fr. Diarmud 0 Murchu in The Irish Times of 10th March, 1998. 0 Murchu maintains that the expression of sexuality, formerly reserved within the intimacy of marriage, no longer seems containable within these traditional boundaries and a whole new landscape of sexual meaning has emerged which needs to be addressed. His article highlights the need for an enhanced understanding of sexuality, similarly this dissertation concerns itself with the question of sexuality and gender and in particular the significance of an event such as the "AlternativeMiss Ireland" pageant can have for a reformulation of opinions towards such issues. In the following, I hope to highlight how in the arena of popular culture, people are seeking to explore sexuality and more importantly to contest the existing binary classification of female/female, heterosexual homosexual through the medium of entertainment.