This project attempts to identify the relationship between image congruity and examination grades. Data was gathered using questionnaires. Participants rated the two concepts self-image and college-image on adjective rating scales based on the
semantic differential. Discrepancy scores were calculated between participants'
perceptions of themselves and their college. Based on these discrepancy scores,
participants were grouped on the basis of whether they exhibited high, medium, or
low image congruity between perceptions of themselves and perceptions of their
college. Participants were also grouped on the basis of whether they achieved above
average exam grades or below average exam grades. In general, those who achieved
above average exam grades exhibited a higher level of congruity between self-image
and college-image than those who achieved below average exam grades. The data
were interpreted as supporting the research hypoFinal Year Project that image congruity and exam
grades are positively related. The effect on students' college-image of the merging of
their college with another was also studied and it was generally found that this had a
negative impact on their perception of the college.