Browsing Counselling & Psychotherapy by Subject "Consumer behavior"

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Motivations of Body Art : a study investigating if acceptance of tattoos and piercings in modern society has resulted in movement away from deep psychological meaning and association with groups towards less meaningful motivations such as fashion

Howe, Aoife (Dublin Business School, 2005)

This study set out to investigate the motivational factors underlying the practice of getting tattoos and or piercings. It questioned whether these forms of body art have become nothing more than fashion statements or ...