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The aim of this present study is to investigate if self-esteem influences the use of implicit egotism in making life decisions. One hundred passers-by on the streets of Dublin participated in the current study. Participants completed an Implicit Egotism Questionnaire and the Rosenberg Self-Esteem (RSE) Questionnaire. A 3 X 2 factorial design was employed with two factors, three levels of egotism effects (implicit, explicit and none) and two levels of gender (male and female). The dependent variable was the RSE score. The results show no significant difference in self-esteem between those showing egotism effects and those not (F[2,94] = 0.77, p>0.05, partial ŋ2 = 0.02, two-tailed). Results also show no significant difference in implicit egotism between males and females (F[2,94] = 0.19, p>0.05, partial ŋ2 = 0.00, two-tailed). With regard to life decisions these findings suggest that self-esteem has no influence on whether implicit egotism is employed and neither males nor females are more prone to employ implicit egotism.
