Business & Management
Recent Submissions
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Hemp for a Sustainable Future
(Dublin Business School, 2021)The consistent rhetoric that there is nothing that humans can do to save our climate is a misunderstood myth. With legislation changing on all three levels of government – locally, nationally and internationally in the ... -
Social media marketing and its impact on travel decisions
(Dublin Business School, 2016)The aim of this project revolves around social media marketing, and how it is been use by consumers to benefit and carry out their trip planning in an efficient way also to the impacts there is. In addition to seeing the ... -
To investigate the improvement of motivation within a matrix structure
(Dublin Business School, 2016)The concept of this paper is to discuss the issues hindering the improvement of motivation within a matrix structure in companies such as Google Ireland and to find the according solutions/objectives towards it. The research ... -
Survival of the motor trade dealer during a recession
(Dublin Business School, 2016)Over the past eight years the Irish motor industry has been significantly affected by one of the worst recessions Ireland has seen and the first since the 1980’s. Although it has started to vastly improve again, there are ... -
Impact of tourism on the Irish economy
(Dublin Business School, 2016)Along with an increase in tourism numbers, there has also been an increase in tourist spending, and in the amount of employment created by the tourism industry. The most important tourism-generating regions are Europe, ... -
Is outsourcing or insourcing e-waste regulatory compliance effective?
(Dublin Business School, 2016)This research project is researching whether outsourcing or insourcing e-waste for regulatory compliance is effective. The researcher will introduce you to the topic. Then the next section is the literature review which ... -
Issues of food advertising on children
(Dublin Business School, 2016)Children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, ... -
Staff motivation and its impact on performance in a retail environment
(Dublin Business School, 2016)The main objective of my study; staff motivation and its impact on performance in a retail environment is to gain sufficient knowledge of how motivation can impact the performance of staff in the retail environment. Given ... -
The impact of contactless payment on consumer spending
(Dublin Business School, 2016)This paper estimate the effect of contactless payment do to consumer in terms of chances of overspending rather than paying by cash. The devices that are investigated are debit and credit cards, to which the feature is ... -
The EU recession : an analysis of consumer spending & why Ireland has recovered faster than the other PIIGS members states
(Dublin Business School, 2016)The research proposal aims to ascertain how one country (Ireland) managed to improve customer spending and economic growth again during the difficult past five years. -
Consumers’ concerns around the issue of geolocation systems for mobile marketing
(Dublin Business School, 2016)Purpose: The purpose of this research is to investigate consumers’ attitudes toward and acceptance of the use of geolocation in mobile marketing. Methodology: The researcher adopted a survey strategy. A quantitative method ... -
Measuring the impact on consumer loyalty of extending the product lifecycle through the offering of technological upgrades, a case study of Apple
(Dublin Business School, 2016)Until now, the Apple brand has maintained a climate of constant fidelity to its user regarding his fetish product, the iPhone. This phone model has learned to evolve over time multiplying innovations and nearly 10 models ... -
The use of Pester power by companies in food marketing & its impact on children’s health
(Dublin Business School, 2016)This study is about Pester Power, a social trend affecting the majority of parents in Ireland. Children have become a prime target for Marketers. The research will focus on food marketing. Indeed, this sector can prompt ... -
An eSupply chain for Intel Corporation
(Dublin Business School, 2001)This research project investigates the literature that exists on eBusiness and the process undertaken by enterprises to organise themselves for eBusiness. It also looks at the transformation from business to eBusiness. ... -
Social media, brand content & millennials. To investigate the impacts of branded content through social media on the millennials purchasing intentions process
(Dublin Business School, 2015)During the last ten years Social Media have taken place in our lives. With currently more than 2 billion social media users and a rate of penetration about 29% (Kemp, S, 2015), social media are still essential to share and ... -
To Investigate the effectiveness of how motivation can impact on the organisation
(Dublin Business School, 2015)This research project will examine the effectiveness of how employee’s motivation can impact on the organisation, looking at certain areas concerning factors which motivate staff the most, for example career opportunities, ... -
To explore if guerrilla marketing campaigns effect consumption behaviour on consumers between the ages of 18-29, Generation Y
(Dublin Business School, 2015)This is an investigating research study and the context of this research is to explore if Guerrilla marketing campaigns effect consumption behaviour on consumers between the ages of 18-29, Generation Y. The research is ... -
Guerrilla marketing on the generations X & Y
(Dublin Business School, 2015)This research project will examine the effectiveness of the guerrilla marketing in the current society. This study will focus on the behaviour of the generation X and generation Y in relation with traditional media and ... -
Mobile Commerce: The Techniques and benefits of Mobile Banking
(Dublin Business School, 2001)This dissertation outlines the evaluation of Mobile Banking using the WAP Protocol, from their conception to present day. Comparisons are made between fixed line banking services and the Mobile Banking services. First ... -
Resistance to Change
(Dublin Business School, 2001)Traditionally, resistance has been cast as adversarial the enemy of change that must be overcome if change is to be successful. While it is apparent that classical management theory viewed resistance in such a manner, ...
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