Browsing Business & Management by Title
Now showing items 84-103 of 184
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The impact and future of internet banking
(Dublin Business School, 2003)What is online banking? Internet banking is a subject receiving great attention in the banking industry and the regulatory community. As with other areas of e-commerce, discussions about Internet banking often proceed ... -
The impact of contactless payment on consumer spending
(Dublin Business School, 2016)This paper estimate the effect of contactless payment do to consumer in terms of chances of overspending rather than paying by cash. The devices that are investigated are debit and credit cards, to which the feature is ... -
The impact of Guiness's rebranding on consumer's perception of the brand
(Dublin Business School, 2011)The purpose of this research project was to identify the impact of Guinness’s rebranding on consumer’s perception of brand image. We decided to focus on this subject because it concerned one of the most famous brands of ... -
The impact of internet banking and electronic payment
(Dublin Business School, 2002)Banks have the reputation of being very old fashioned and traditional industry. However, they have now changed with the times and have joined the information age. With the rapid reduction in the cost of purchasing a computer, ... -
The impact of technology on the retail sector
(Dublin Business School, 2002)The technological challenges involved in retailing include the planning of strategies to produce efficiency, effectiveness, advantage and profitability. How resources fit these strategies, the people involved etc. ultimately ... -
The impact of the Internet on airline reservation systems
(Dublin Business School, 2001)Today, online web sites are already available in different types of business sectors such as banking, insurance, stocks, auctions and airline industries, and so on. The Internet is becoming an integral part of everyday ... -
Impact of tourism on the Irish economy
(Dublin Business School, 2016)Along with an increase in tourism numbers, there has also been an increase in tourist spending, and in the amount of employment created by the tourism industry. The most important tourism-generating regions are Europe, ... -
The implementation of an enterprise-wide multi-site ERP solution in Hewlett Packard : a case study of the HP IPS global SAP R/3 implementation
(Dublin Business School, 2002)In 1997, due to increasing environmental and competitive pressures, Hewlett Packard's Imaging and Print Systems (IPS) business unit made the strategic decision to implement ERP to optimise its supply chain performance. IPS ... -
Implementing a remote access solution. Siemens Limited - a case study
(Portobello College, 2001)The research for this study was collected first hand over a period of 12 months in which the RAS solution for the case study in question, an international company "Siemens Limited", was conceptualised and implemented. This ... -
Importance of biometrics to business
(Dublin Business School, 2001)Biometrics is a method of providing authentication through measurable physical characteristics. It uses characteristics of the body as a method to code or scramble/descramble data. Physical characteristics such as fingerprints, ... -
The importance of culture and communication during mergers and acquisitions
(Dublin Business School, 2001)The purpose of this study is to examine the importance of cultural integration and communication during mergers and acquisitions. It further aims to identify the role the Human Resource Department has during this process. ... -
An in-depth study of ecotourism : an European perspective
(Dublin Business School, 2011)This research analyses one service that has gone through metamorphosis in recent years: Tourism. Indeed, a new tourism has been born: eco tourism, or green tourism. This sector of activity is an important part in economic ... -
Information Systems in contemporary Irish legal practices and the application of progressive IT Systems thereto
(Dublin Business School, 2002)Analysis of predominant IT systems applicable to Irish firms at present highlights particular software development in such areas as legal accounting, document processing, precedents application and file management systems. ... -
Interactive television and why it needs to grow responsibly
(Portobello College, 2002)Within the vast spectrum of today's Information society, Television is considered to be central to most people's domestic life and to the cultural, socio-political and consumer awareness of people throughout the world. ... -
Internet banking and its effects
(Portobello College, 2000)The Internet is changing the way of life and this includes the way we currently bank. The last couple of years has seen drastic improvements and changes from traditional based banking toward more convenient, preferential ... -
Internet security and the small-to-medium sized business in Ireland
(Dublin Business School, 2001)The purpose of this dissertation is to analyse the available information on the threats posed by use of the Internet, and responses to these threats. From this information and from primary research carried out with local ... -
An investigation based on brand awareness in the video-games industry
(Dublin Business School, 2010)Purpose : The paper aims to investigate brand equity in the Video-Games Industry. The objectives are, to find out what the most known brands are, if there is a difference in level of awareness between France and Ireland ... -
An investigation into consumer behaviour across e-tourism
(Dublin Business School, 2011)The researcher analyses the consumer behaviour of French people aged between 18 and 25 years old on airline websites. The aim of this dissertation is to understand feelings and attitudes of French student people about ... -
An investigation into the attitudes and behaviour of Irish consumers (aged 20-27) towards celebrity-endorsed products and the effect celebrity scandals have on these attitudes and behaviours
(Dublin Business School, 2010)In late 2009, a number of Companies dropped Tiger Woods as a celebrity endorser of their products, following extensive adverse publicity concerning his alleged extra-marital affairs. The intention of this research is to ... -
An investigation into the benefits and barriers of shopper marketing and the direct impact it has on the consumer buying decision process at point of purchase sales in the FMCG sector in generation X females
(Dublin Business School, 2014)The recent advent of shopper marketing has led to an increased need to understand the drivers of point of purchase sales in the FMCG sector. The author addresses this issue by examining how shopper marketing directly effects ...