Browsing Business & Management by Title
Now showing items 170-184 of 184
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The Teagasc intranet site and it's potential as a communications tool for the organisation
(Dublin Business School, 2001)Teagasc is the national research and development organisation supporting the agriculture and food industries. The business objectives of Teagasc are to provide a quality research, advisory and education service to farmers ... -
Technology in the retail industry. To investigate whether generation y are more likely to purchase online as opposed to using the traditional bricks and mortar retailer
(Dublin Business School, 2015)The purpose of this study is to investigate Generation Y’s opinions and attitudes towards technology in the retail industry and the main drivers responsible for this shift in attitudes. Both primary and secondary research ... -
To examine the effectiveness of in-game advertising when targeting the ad-avoidant generation
(Dublin Business School, 2010)“Games are now an important form of family entertainment. More and more adults play video games with their children and teens are even playing games with their parents. Advertisers will soon realize they can reach the whole ... -
To explore if guerrilla marketing campaigns effect consumption behaviour on consumers between the ages of 18-29, Generation Y
(Dublin Business School, 2015)This is an investigating research study and the context of this research is to explore if Guerrilla marketing campaigns effect consumption behaviour on consumers between the ages of 18-29, Generation Y. The research is ... -
To identify and explore the benefits of effective training and development for both organisation and employees of retail
(Dublin Business School, 2014)This research project will examine the benefits that effective training and development can have for both employees and a retailing organisation, looking specifically at areas concerning employee turnover, staff morale and ... -
To Investigate the effectiveness of how motivation can impact on the organisation
(Dublin Business School, 2015)This research project will examine the effectiveness of how employee’s motivation can impact on the organisation, looking at certain areas concerning factors which motivate staff the most, for example career opportunities, ... -
To investigate the effectiveness of relationship quality in relation to enhancing the customer loyalty and the consumer buying behaviour among generation Y, using the example of cosmetic industry
(Dublin Business School, 2014)Current global competitive environment leads firms to develop and strengthen their relations with their customers. Customer relationship management (CRM) is a core organisational process that concentrates on establishing, ... -
To investigate the improvement of motivation within a matrix structure
(Dublin Business School, 2016)The concept of this paper is to discuss the issues hindering the improvement of motivation within a matrix structure in companies such as Google Ireland and to find the according solutions/objectives towards it. The research ... -
Traffic-flow model
(Dublin Business School, 2001)This thesis is concerned with the implementation of a traffic model and effecting changes in the model in order to gain insight into traffic flow and traffic control in a transportation system or network. Various performance ... -
The use of Pester power by companies in food marketing & its impact on children’s health
(Dublin Business School, 2016)This study is about Pester Power, a social trend affecting the majority of parents in Ireland. Children have become a prime target for Marketers. The research will focus on food marketing. Indeed, this sector can prompt ... -
The use of social networks in marketing to target people between 18 and 29 years old
(Dublin Business School, 2011)The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to ... -
Web sight - why Irish businesses should look to the internet
(Portobello College, 2003)The Internet is growing to be more than just a basis of information. Even though it is a moderately new concept in information technology. it is still very quickly becoming the most powerful business tool of our generation. ... -
What will supersede the Internet?
(Dublin Business School, 2002)The object of this paper is to examine the Internet in its present state with relation to its efficiency, expectant status and scale with e-commerce and introduce new up and coming future technologies to establish a model ... -
Why I believe the computer game industry will remain successful despite an IT/economic crisis
(Dublin Business School, 2002)The video game industry is one of the most dynamic industries around, constantly growing and evolving into something new. It would be interesting even it was only for its size. The Yankee Group, a technology research and ... -
Will 3G be a success?
(Portobello College, 2001)This paper poses the question 'Will 3G be a success?' The telecommunications companies that have paid out large sums of money believe that it will. The paper examines how different countries around the world are preparing ...