Browsing Business & Management by Title
Now showing items 104-123 of 185
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An investigation into the benefits and barriers of shopper marketing and the direct impact it has on the consumer buying decision process at point of purchase sales in the FMCG sector in generation X females
(Dublin Business School, 2014)The recent advent of shopper marketing has led to an increased need to understand the drivers of point of purchase sales in the FMCG sector. The author addresses this issue by examining how shopper marketing directly effects ... -
An investigation into the consumer behaviour across online and offline shopping channels within the Irish book market : an analysis of 18-25 years old Irish consumer
(Dublin Business School, 2010)The paper tries to establish a research framework in Irish book market from the aspects of consumer motivations in online and offline shopping channels. Thus research has been limited and many key areas remain under explored. ... -
An investigation into the home decoration market in Ireland
(Dublin Business School, 2010)The focus of this dissertation is an investigation on the home decoration market in Ireland. The goal of this study is to determine if a market exists for home accessories which come from a company based in France. To ... -
An investigation into the use of the internet as a recruitment tool
(Dublin Business School, 2001)The aim of this dissertation is to examine the function of recruitment and to investigate in particular both the activity and the growth of using the Internet to recruit. It starts with a general overview of recruitment ... -
An investigation into the use of viral marketing for the companies and the key success factors of a good viral campaign
(Dublin Business School, 2011)The aim of this study is to understand the Companies’ objectives by launching viral campaigns but also discover what the key success factors of a good campaign are. The secondary research provides learning about viral ... -
An investigation into to the effectiveness of the marketing campaigns of the I.R.F.U in relation to the sales of premium tickets for the Aviva Stadium among the public and corporate sectors in Ireland
(Dublin Business School, 2010)The purpose of this dissertation is to develop an understanding of the marketing strategy used by the Irish Rugby Football Union in relation to ticket packages for the redeveloped Lansdowne Road. The investigation for this ... -
An investigation of extreme sports sponsorship in the Irish market
(Dublin Business School, 2009)The purpose of this study is to gain an insight into the sports sponsorship process, to understand the main objectives, advantages and disadvantages of sponsorship and to see if they apply to extreme sports sponsorship, ... -
An investigation of television and sport sponsorship in the Irish market
(Dublin Business School, 2008)The use of sponsorship is rapidly growing in the Irish market. Sponsorship has grown to be an important part of the marketing communication mix for companies over the past decade and has been inserted significantly into ... -
An Investigation on Evaluating the Impact of Music Downloading on the Music Industry
(Dublin Business School, 2009)The purpose of this dissertation is to examine how the impact of music downloading has on music industries. The investigation for this dissertation was carried out with a broad research on significant literature and of ... -
Ireland needs a 21st century knowledge based economy
(Dublin Business School, 2009)Purpose of the Research: This paper aims to examine academic research and industry evidence to prove that Ireland has the framework and capabilities in place to achieve the critical success factors necessary for a ... -
Ireland. Economic growth and labour turnover. An overview
(Portobello College, 2001)Over the past decade Ireland has witnessed unprecedented economic growth, with growth figures on average 8 per cent per year, over the 6 years leading to 2000. A large factor attributing to this growth was Ireland's ... -
Is an organisation structure which is founded on a high degree of bureaucracy inhibiting the communication process within a public sector organisation?
(Dublin Business School, 2000)The aim of this study is to identify the extent to which a medium sized hospital based on a hierarchical structure, impacts upon the organisational communication process and the people, who are an integral part of this ... -
Is e-working a viable future working method in Ireland?
(Dublin Business School, 2001)This dissertation examines the growing phenomenon of e-working, which is a way of working independent of location using information and communication technologies. This examination of e-working identifies the working method ... -
Is outsourcing or insourcing e-waste regulatory compliance effective?
(Dublin Business School, 2016)This research project is researching whether outsourcing or insourcing e-waste for regulatory compliance is effective. The researcher will introduce you to the topic. Then the next section is the literature review which ... -
Is the Medical Sector due its 21 st Century Check-up?-The Role of Technology in the Future of Medical Care
(Dublin Business School, 2001)The medical sector in Ireland looks set to undergo much change over the next few years. Information Technology has assisted and helped this sector grow at a very fast pace over the last number of years. But this growth has ... -
The issue of retention planning in a multinational organisation
(Dublin Business School, 2002)Retention, according to the Oxford Dictionary of Personnel management, ‘is the ability to hold on to employees’. It is generally only when the organisation finds itself losing valuable employees, whether in terms of their ... -
Issues of food advertising on children
(Dublin Business School, 2016)Children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, ... -
The Kingdom of Bahrain, and the technological revolution: questioning IT capabilities at home, at work
(Dublin Business School, 2002)The Kingdom of Bahrain has/is undergoing constant change in all areas, as it follows trends and patterns of swift technological growth: The reactions to IT issues have become almost completely divided into two main extreme ... -
Knowledge : not for profit
(Dublin Business School, 2003)Many organisations are beginning to identify and formalise the significance of knowledge in the business environment. Evolutions, and indeed revolutions in technology and the information society have created engines for ... -
Knowledge Management
(Dublin Business School, 2002)Over the years, management 'Buzz-Words' have come and gone through scientific and management literature, but none so prevalent recently as Knowledge Management. It has proved to be not just another passing fad, but a topic ...