Now showing items 123-142 of 184

    • Loyalty scheme database 

      McGrath, Eamon (Dublin Business School, 2001)
      The following project was designed implement a Loyalty Scheme Database for a small group of Petrol Service Stations so as to improve customer loyalty and keep up with the group's large multi-national competitors. At the ...
    • Machine translation. How direct translation copes with ambiguous problems 

      O'Toole, Audrey (Dublin Business School, 2001)
      As early as the beginning of the 17th century, the use of mechanical devices as a method of overcoming language barriers was suggested. This idea has developed considerably since then, with systems such as TAUM-METEO, ...
    • Managing cultural diversity in a call-centre: a recommendation for team leaders 

      Carr, Maria (Dublin Business School, 2002)
      The aim of this dissertation is to investigate cultural diversity within IBM, with specific reference to its existing call-centre and Team Leader's that work there. The main objective of the study was to see what current ...
    • Managing the security of Internet based e-commerce 

      McConville, Eoin (Dublin Business School, 2001)
      Managing the security of Internet based e-commerce is an area of business that is essential for any company if they intend to be successful while trading online. The aim of this dissertation is to see how banks will manage ...
    • The marketing power through social media 

      Segouffin, Mathilde (Dublin Business School, 2011)
      This research project has been conducted on the research problem of the future of the marketing field through social media, as new channel of communication and new marketing tool. In the new context of low trust from ...
    • Measuring the impact on consumer loyalty of extending the product lifecycle through the offering of technological upgrades, a case study of Apple 

      Nahum, Bryan (Dublin Business School, 2016)
      Until now, the Apple brand has maintained a climate of constant fidelity to its user regarding his fetish product, the iPhone. This phone model has learned to evolve over time multiplying innovations and nearly 10 models ...
    • Member Direct: a member tracking database 

      Leach, Barry (Dublin Business School, 2001)
      I completed the project identification and selection stage of development by interviewing the marketing manager in Dundrum Gym, and through review of the relevant material. Our objectives were: - To identify the business ...
    • Millennial's, brands and social media 

      Turley, Ashling (Dublin Business School, 2014)
      The purpose of this study was to investigate Generation Y’s interaction with brands on social media and to examine how this interaction influences their buying behaviour A quantitative method of research was chosen for ...
    • Mobile Commerce: The Techniques and benefits of Mobile Banking 

      Liu, Zhen (Dublin Business School, 2001)
      This dissertation outlines the evaluation of Mobile Banking using the WAP Protocol, from their conception to present day. Comparisons are made between fixed line banking services and the Mobile Banking services. First ...
    • The mobile technologies and their applicability to electronic commerce 

      Yu, Miao (Dublin Business School, 2003)
      This dissertation outlines the evaluation of Electronic Commerce using the Mobile technologies, from their conception to today. Comparison is between Electronic Commerce and Mobile Electronic Commerce. First outline the ...
    • MP3 technology and its impact on the music world 

      Morris, Robbie (Dublin Business School, 2003)
      The purpose of this paper is to analyse MP3 technology, from its benefits to its limitations and explain how music is taken from a CD and ends up available to millions of internet users. The issue of piracy is also debated. ...
    • The need for internal control 

      O'Reilly, Stephen (Dublin Business School, 2002)
      In choosing the topic for my final year dissertation, my intention was to expand my knowledge in an area, which would be both interesting and beneficial to me. After being introduced to the idea of Information Risk Management ...
    • Neural networks 

      Puri, Manmeet Kaur (Dublin Business School, 2002)
      Neuroengineers have come up with the idea of artificial neural networks, massively parallel computing machines inspired by biological nervous systems. Such systems offer a new paradigm, where learning from examples or ...
    • On-line brokerage : money's killer application 

      Abdul-Ghaffar, M (Portobello College, 2000)
      On-line brokerage has dramatically revolutionized the manner in which people invest money; it has taken advantage of the latest media and has provided accessibility to practically every person; whereas before the advent ...
    • Online shopping database 

      Robinson, Ciaran (Dublin Business School, 2002)
      This is a detailed report containing the description, workings and completion of an online shopping system where customers buy music records. This repost will contain how such a system was designed and implemented using ...
    • Open source technology and it's impact on Irish business 

      Spillane, Paul (Portobello College, 2003)
      This dissertation analyses Open Source technology, its risks and benefits, its past, present and future and finally its impact on the business community. It will give a very clear picture by the end of it, as to how it has ...
    • Outsourcing 

      Fang, Liu (Dublin Business School, 2002)
      ‘Outsourcing - once considered an arcane business practice had reached the boardroom and beyond ... Harvard Business Review has called outsourcing one of the most important management ideas of the past 75 years.’ InfoServer ...
    • An overview of machine translation 

      O'Donnell, Patrick (Dublin Business School, 2002)
      Machine Translation is the application of computers to the task of translating texts from one natural language to another. Machine translation was one of the earliest goals of computer science and has been proven to be ...
    • The post-recession customer : a marketing perspective 

      Luffarelli, Jonathan (Dublin Business School, 2010)
      Purpose of this Research: In order to help companies interested in elaborating their pro-active “post-recession” marketing strategies, this research investigates the post-recession customer. More precisely, this research ...
    • Preparing for the euro, a business perspective 

      Reid, Eric (Dublin Business School, 2001)
      The arrival of the euro as a currency is the biggest information and accounting systems project since the Y2K preparations. There are some similarities between both sets of projects, such as the need for system wide audits, ...