Now showing items 179-184 of 184

    • The use of Pester power by companies in food marketing & its impact on children’s health 

      Bertho, Andrea (Dublin Business School, 2016)
      This study is about Pester Power, a social trend affecting the majority of parents in Ireland. Children have become a prime target for Marketers. The research will focus on food marketing. Indeed, this sector can prompt ...
    • The use of social networks in marketing to target people between 18 and 29 years old 

      Gassies, Manon (Dublin Business School, 2011)
      The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to ...
    • Web sight - why Irish businesses should look to the internet 

      Moran, Susan (Portobello College, 2003)
      The Internet is growing to be more than just a basis of information. Even though it is a moderately new concept in information technology. it is still very quickly becoming the most powerful business tool of our generation. ...
    • What will supersede the Internet? 

      Murphy, Graham (Dublin Business School, 2002)
      The object of this paper is to examine the Internet in its present state with relation to its efficiency, expectant status and scale with e-commerce and introduce new up and coming future technologies to establish a model ...
    • Why I believe the computer game industry will remain successful despite an IT/economic crisis 

      Barry, Colm (Dublin Business School, 2002)
      The video game industry is one of the most dynamic industries around, constantly growing and evolving into something new. It would be interesting even it was only for its size. The Yankee Group, a technology research and ...
    • Will 3G be a success? 

      Keogh, Elaine (Portobello College, 2001)
      This paper poses the question 'Will 3G be a success?' The telecommunications companies that have paid out large sums of money believe that it will. The paper examines how different countries around the world are preparing ...