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dc.contributor.advisorGrimes-Maguire, Rebeccaen
dc.contributor.authorKelly, Simonen
dc.date.accessioned2013-07-12T14:49:30Z
dc.date.available2013-07-12T14:49:30Z
dc.date.issued2007
dc.identifier.citationKelly, S. (2007). Experiment to establish the effect of subliminal stimuli on answer selection and reaction time. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/853
dc.description.abstractThe aim of the study was to establish the whether the presentation of subliminal stimuli during a multiple choice test would have any effect on (a) the number of correct answers participants achieved and (b) the reaction times of participants. The subliminal stimuli consisted of answers for each question. A mixed design was selected, and 32 participants were asked to answer 12 general knowledge MCQ questions on a laptop computer. A subliminal message was displayed prior to each question. A control group of 29 participants were presented with the questions without any subliminal message. It was found that the experimental group obtained more correct answers than the control. It was also found that reaction times did not differ significantly between groups. It was concluded that (a) subliminal stimuli do have the potential to increase the number of correct answers achieved by a participant and (b) subliminal stimuli have no observable effect on reaction time.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectPsychologyen
dc.subjectThought and thinkingen
dc.titleExperiment to establish the effect of subliminal stimuli on answer selection and reaction timeen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameBA in Psychologyen
dc.type.degreelevelBAen


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