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    The impacts of TQM in marketing of banking services in Nigeria : a case study of Guaranty Trust Bank plc

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    Author
    Zedomi, Victor D
    Date
    2007
    Degree
    MA in Business Studies
    URI
    http://hdl.handle.net/10788/884
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    This Study is made up of six Chapters which are as follows: The first is introduction, which explains basically, the inspiration for the study, its prospects and problems, while chapter two is the literature review which looks at notable researchers which has done work on these areas. The third chapter is the research methodology, which will look at the technicalities of how the study was executed. It will explain the work and will serve as scientific justification for the subsequent two chapters. Chapter four is where the survey data I presented, it is analysed and processed into useful information upon which the summary, findings, conclusion and recommendation the fifth chapter are based. Chapter Six is the self-reflection. This is where the author reflects back on the entire MBS course.
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