Welcome to DBS eSource
DBS eSource is an online service hosting full content materials produced by Dublin Business School staff and students. It contains the full text of articles, theses, conference papers, book chapters and more. DBS eSource is an open access repository, with the aim of making all content as widely accessible as possible. Use the Browse functions on the right for an overview of relevant materials. For an advanced search click here
Recent Submissions
Item Application Responsiveness & Performance within PaaS on Azure Cloud using Benchmark Testing with JMeter/Azure Loadtesting(Dublin Business School, 2022-05)This paper proposes that the same application running in a Platform as a Service environment, which provides the same performance, will behave differently when using different code bases. The same website has been built on top of four different coding languages, Python, PHP, DotNet, and NodeJS, and hosted using the same environment meaning there is no difference in computing power, location, network, or any other physical difference one might experience within multiple on-premise datacentres. To measure the performance, a benchmarking tool named JMeter has been used to run load tests over a period of 30 days. The results have shown that PHP had the best score of 3.58 on a 5 Point Likert Scale used in combination with a Weighted Matrix. Future studies should focus on more complex applications and use other benchmarking tools to further evaluate the performance within PaaS.Item Understanding The Effectiveness and Perceived Trustworthiness of Customer Communication Across the Veterinary Pharmaceutical Industry in Europe: A Mixed Method Study(Dublin Business School, 2022-05)The aim of this study is to investigate the effectiveness of client communication strategies used in the veterinary pharmaceutical sector in Europe. Two separate surveys are used assessing the difference in true levels of customer preference, trust and understanding for 8 information sources about veterinary pharmaceuticals as well as their influence on the customer compared to what perceived scores are given by individuals working in sales & marketing roles in the animal health industry. The results of this research show certain forms of client communication are significantly less trusted and understood by the customer than is the perception among the pharmaceutical industry, thus these communications have significantly less influence on customer buying decisions and are ineffective forms of client communication. Companies will need to revaluate their client communication plans and consider retraining of sales teams to improve trust and understanding levels of their messaging.Item A study on the role of brand community management on brand loyalty and customer retention for Irish coffee consumers.(Dublin Business School, 2022-05)This dissertation investigates the role of Brand Community Management on brand loyalty and customer retention for Irish coffee consumers. Underpinned by previous literature, a deductive approach was used to test the theory behind brand community management, identification, and perceptions of Irish coffee customers. Primary data was gathered from 335 participants using an online quantitative survey questionnaire. The results revealed key characteristics that influence brand loyalty, namely taste, service quality, customer advocacy, and positive coffee shop experiences. Coffee brands were observed to be customer-centric, and any existence or meaningfulness attached to brand community is primarily reliant on customer experience and social motives rather than a felt sense of membership. For most Irish consumers, coffee shops appear to be social gathering places rather than established communities. Therefore, the study concludes that the ability of brand community management to influence loyalty and retention relies upon the curation of positive customer experiences.Item Key Factors and Barriers Affecting the Adoption of Cloud Computing in the Irish Government(Dublin Business School, 2022-05)In 2019 the Irish Government issued a cloud computing advice note informing all government agencies to adopt a cloud-first strategy. Research has highlighted many issues and challenges in adopting a cloud-first strategy, particularly for government agencies. However, there is an enormous desire to adopt cloud computing if specific barriers are removed. This study aimed to identify the key factors and barriers that affect cloud computing adoption in the Irish Government. This study employs a quantitative approach using an online questionnaire survey collecting data from fifty-three senior ICT staff working across various government sectors. Descriptive statistics were used to answer the primary aims, and the central tendency was measured using median and mode. The study identified data protection, procurement, vendor and government support as barriers and key factors. Additionally cost, compatibility, technology readiness, and cybersecurity were identified as key factors. This research can support the Irish Government in expanding its cloud-first approach, establishing strategies and policies to support future cloud adoption.Item The Factors Affecting the Growth of the Smart Buildings Industry in the Irish Commercial Buildings Sector(Dublin Business School, 2022-05)Smart Buildings are currently, and will continue to be one of the most important trends in the built environment and construction industries. While such buildings can bring many benefits to society, the environment, owners, occupiers, and developers, they bring with them risks and barriers to adoption. The purpose of this exploratory, qualitative research project is to identify the factors, within the Technology Acceptance Model (TAM), that affect the growth of the Smart Buildings industry in the context of the Irish commercial buildings sector. Semi-structured interviews with some industry-leading experts in the fields of design, engineering, and facility management in Ireland were used as the data gathering tool. The factors that were identified as limiting the growth of the industry were, the usefulness of the technology, generally inadequate knowledge levels amongst most of the key stakeholders, inappropriate procurement models in the Irish construction industry, insufficient market understanding, perceived additional cost and cyber-security. This research project provides valuable insights to many of the stakeholders involved in the Smart Buildings industry in Ireland. Design consultants can gain a deeper understanding of the market need and facility managers’ and occupant’s concerns. System integrators will come to see the areas that they need to address to capitalise on market potential. All stakeholders on the other hand, will identify a need to increase knowledge levels. Finally, the construction industry will see a need to redefine its procurement models and the academic community can benefit from the insights provided to support future research in this ever-growing area.
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