The use of social networks in marketing to target people between 18 and 29 years old
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BA (Hons) in Marketing
Dublin Business School
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The researcher explains the use of social networks in Marketing to target people in ages between 18 and 29. Indeed, throughout this project, the author attempts to analyse the main reasons why it is worth for companies to use social networks if they want to target people between 18 and 29 years old. As a result, an investigation is driven in the secondary data (ideas from books, articles and websites) for a better understanding of what social networks are and to be aware of the psychological aspect and main motivations of young adults. Furthermore, the whole question of this paper is to determine why it is positive for firms to use social networks when they want to target people in ages between 18 and 29. The researcher tries to answer to this question through three objectives which are: to analyse why and how people between 18 and 29 years old use social networks and to evaluate how companies use Facebook to target young adults. The researcher collected primary data through a descriptive design, and the form of data collection method which used was a questionnaire. The author found that people in ages between 18 and 29 tend to spend a lot of their free time on social networks and sometimes like to pay attention to advertisements and brands. Finally, the conclusions founded are that social networks are becoming part of people between 18 and 29 years' life-style, principally for social motivations. Moreover, they tend to like giving their opinion about products. As a consequence, if a company wants to target people in ages between 18 and 29, they would have to be present on social networks. Author keywords: Social networks, young people, Facebook