Advertising & public relations: a study of their histories and a hypothesis of their futures

dc.contributor.advisorGaffey, Janiceen
dc.contributor.authorEgan, John Jamesen
dc.date.accessioned2014-06-26T14:46:40Z
dc.date.available2014-06-26T14:46:40Z
dc.date.issued2008
dc.description.abstractAdvertising and Public Relations have been major forces in the shaping of the modern world. They are both two sides of the same coin, one clearly visible, the other only partially so. These two professions often share the same aim; that of the production of a desired thought, opinion or feeling in the hearts and minds of the general public or of specifically targeted groups or individuals. Advertising engages knowingly manufactured sounds and images in a way that the viewer is aware of, whereas Public Relations aims to let the viewer see none of the stagecraft of its art. Advertising's aim is clear to the public, that is, to create a desire to buy a product or service, but the aim of Public Relations is to create a circumstance or event, and so its aim is often to conceal its true intent.en
dc.identifier.citationEgan, J.J. (2008). Advertising & public relations: a study of their histories and a hypothesis of their futures. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/1778
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectCommunicationen
dc.subjectAdvertisingen
dc.titleAdvertising & public relations: a study of their histories and a hypothesis of their futuresen
dc.typeFinal Year Projecten
dc.type.degreelevelBA (Hons)en
dc.type.degreenameBA (Hons) in Media and Cultural Studiesen
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ba_egan_j_j_2008.pdf
Size:
915.25 KB
Format:
Adobe Portable Document Format
Description:
Restricted Access
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.19 KB
Format:
Item-specific license agreed upon to submission
Description:
Collections