Green Shoots: Environmental Sustainability and Contemporary Film Production

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Victory, Jonathan
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This paper explores the emerging phenomenon of ‘green filmmaking’ in film production, whereby the process of filmmaking is conducted with a view to minimising environmental impact. Establishing the motivations behind green filmmaking and surveying a range of international developments in this area, sustainability initiatives are identified and considered as a means of environmentally-sustainable economic development for the film sector. After identifying challenges of consumption habits to be overcome by the film industry worldwide, recent and current initiatives are highlighted from within the international film industry and one is specifically explored in more detail: the emerging role of a designated crew member or ‘eco-manager’ to oversee environmental initiatives on-set. The paper then concludes on a range of brief policy proposals for the film sector following on from analysis of existing film industry policy towards environmental sustainability. Author keywords: Film, environment, sustainability