Can arousing cognitive dissonance help turn the tide on plastic pollution?

dc.contributor.advisorReid, Rosieen
dc.contributor.authorPhelan, Eoghan
dc.date.accessioned2021-01-12T11:44:13Z
dc.date.available2021-01-12T11:44:13Z
dc.date.issued2020
dc.description.abstractMuch research has pointed to the effectiveness of cognitive dissonance treatments in promoting pro-environmental behaviour and suggested that information-based treatments may have limited effectiveness. The current study sought to examine the impact of arousing cognitive dissonance in relation to the issue of plastic pollution in a between-group experiment, with participants (N = 24) randomly assigned to either a dissonance or information-only condition. Participants’ psychophysiological responses to ocean plastic pollution stimuli were measured via Galvanic Skin Response and Electroencephalography, while self-report questionnaires measured participants’ feelings relating to the issue and intention to reduce their plastic waste, having viewed the stimuli. No significant differences were found between the dissonance and information-only conditions on any of the measures. However, due to the methods used and the limitations of this study, further research is recommended to ascertain the impact of incorporating dissonance-arousing techniques into messaging aimed at encouraging people to reduce their plastic waste.en
dc.identifier.citationPhelan, E. (2020). Can arousing cognitive dissonance help turn the tide on plastic pollution? Higher Diploma Final Year Project, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/4018
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectCognitive dissonanceen
dc.titleCan arousing cognitive dissonance help turn the tide on plastic pollution?en
dc.typeFinal Year Projecten
dc.type.degreelevelHigher Diplomaen
dc.type.degreenameHigher Diploma in Arts in Psychologyen
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