An investigation into the marketing policies of local authority public libraries within the Republic of Ireland

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Authors
Donnelly, Brendan
Issue Date
2016
Degree
MSc Information and Library Management
Publisher
Dublin Business School
Rights
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Abstract
This research project aims to address the question of how Irish local authority public libraries market their products and services to residents of their respective local authority jurisdictions within the Republic of Ireland. The research is intended to analyse the potential room for improvement in the marketing practices of Irish public libraries. Analysis within this research project will result in mainly quantitative, and some qualitative data, that will enable the researcher to demonstrate the marketing opportunities, and logistical challenges, that exist for Irish public libraries. In order to explore avenues for future marketing activities, within Irish public libraries, the researcher will examine the current marketing trends and practices within the Irish local authority public library network. Author keywords: Irish public library, libraries, marketing plan, local authority, social media