International business assessment of Renault in India
Authors
Tukdeo, Rajesh
Issue Date
2015
Degree
MBA in Information Systems
Publisher
Dublin Business School
Rights holder
Rights
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Abstract
Objective of this report is to discuss and analyze strategic decisions taken by Renault Group to enter in a foreign automobile market India. It also highlights mode of entry as well challenges Renault faced in establishing itself in Indian market. Author keywords: International management, Renault, Indian automobile