Analysis of factors affecting investment in stock market in Udaipur city (India)
Authors
Shrimali, Urvashi
Issue Date
2024
Degree
Master of Business Administration (MBA) in Finance
Publisher
Dublin Business School
Rights holder
Rights
Abstract
This study explores the factors influencing stock market investment decisions among investors in Udaipur, a city in India, focusing on the impact of socio-economic characteristics and sustainability considerations. Utilizing a quantitative methodology, data were gathered from 154 respondents through structured questionnaires. The analysis reveals that expected returns, past stock performance, company goodwill and low level of risk are the most significant factors driving investment decisions, with company goodwill and low risk also being highly valued. In contrast, religious reasons, rumours, losses from other investments and stockbrokers/financial advisors/ analysts recommendation are deemed least significant. The study highlights the role of demographic variables and sustainability awareness in shaping investment preferences, providing insights that can inform tailored financial advisory services and policy-making aimed at promoting informed and sustainable investment practices.