The impact of internet banking and electronic payment
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BA (Hons) in Business Information Management
Dublin Business School
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Banks have the reputation of being very old fashioned and traditional industry. However, they have now changed with the times and have joined the information age. With the rapid reduction in the cost of purchasing a computer, widespread ownership of Personal Computers has risen dramatically. The market has matured to such an extent that banks have moved to offer online banking services for their customers. As one of Irish leading bank - Bank Of Ireland have recognised the need for an online service and have delivered such a service through the use of the most modern and up to- date technology. Online banking and electronic payments now become the norm for the majority of Bank of Ireland's customers. The customer can now perform tasks, that previously could only be done at the local branch, online anywhere in the world. The role of the branch is changing, and the future, according to branch staff, predicts that the branch will take on a more advisory and marketing role. However, the main fear that plays on peoples' minds is the risk of personal loss. The hacking of Microsoft has put the security issue back in the limelight. This issue was further highlighted by a epidemic of computer viruses that reeked havoc to computer firms worldwide, resulting in billions of dollars in damage. The key to success for Bank of Ireland and their online service is to ensure that their security policies are continually undated and ensure that the customer's genuine fears of dealing with their finances online are addressed. Once the customer perceives the environment they are dealing in a safe one then they are more susceptible to availing of the online services.