Consumers' adoption of chatbots in Irish financial market

dc.contributor.advisorLaiho, Heikkien
dc.contributor.authorPatel, Monilen
dc.date.accessioned2019-06-27T11:36:25Z
dc.date.available2019-06-27T11:36:25Z
dc.date.issued2019
dc.description.abstractThe focal point of this research is to examine the Irish consumers’ perception towards the adoption of chatbots in Irish financial market. The Technology acceptance model has been utilized to assemble the theoretical and conceptual framework. The hypotheses have been tested with the use of quantitative research technique such as survey questionnaire. The survey was circulated on various social media platforms such as WhatsApp and Instagram. To investigate the relationship between consumers’ perception and attitude towards the adoption of chatbots, the researcher employed inferential analysis. From the findings of this research, it was realized that there is a positive correlation between the consumers’ positive perception of chatbots and the adoption of chatbots. Moreover, the researcher discovered that productivity is the primitive incentive for the adoption of chatbots. The research concludes with the implications of this research for business professionals as well as for further research.en
dc.identifier.citationPatel, M. (2019). Consumers' adoption of chatbots in Irish financial market. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/3791
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectConsumers’ adoptionen
dc.subjectChatbotsen
dc.subjectIrish financial marketen
dc.subjectIrish Economyen
dc.titleConsumers' adoption of chatbots in Irish financial marketen
dc.typeThesisen
dc.type.degreelevelMBAen
dc.type.degreenameMA of Business Administrationen
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