Role of Digitalization in Improving the Business Performance of the Indian Retail Market
Authors
Yogendra Shekhawat
Issue Date
2025
Degree
Master of Business Administration in Business and Management
Publisher
Dublin Business School
Rights holder
Rights
Abstract
This paper aims at assessing the effects of digitalization in the Indian retail industry in terms of business performance, cost cutting, and customer relations. Based on survey and literature review, the study identifies various advantages of such technologies as AI, cloud, and digital marketing. The results also showed that more than half of the respondents have found the improvements in the supply chain management and inventory control; while 83.7% of the respondents have gain better customers acquisition by the digital marketing. The study also reveals some of the challenges that include integration issues, high initial input, and digital literacy that is a major problem to SMEs. Some of the recommendations for businesses include; A cost-effective way of adopting technology, training of the workforce and a slow integration of technologies such as artificial intelligence and the omnichannel strategy. The government is encouraged to encourage use of the technology through provision of subsidies, enhancement of infrastructure and support of skill development programs. This research enlightens theories such as TAM and TOE and provides suggestions to businesses and policymakers to enhance the pace of digitization and achieve sustainable development.