Adoption of cloud computing by SME's in emerging markets (Brazil)
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MBA in Business Management
Dublin Business School
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Cloud Computing is an exciting topic, which is providing a paradigm shift from computation as a product to computation as a service. It is a phenomenon where various types of IT capabilities are centralized into data centers to ensure that such resources are available wherever and whenever they are needed and instead of purchasing costly hardware and software which requires installation, maintenance and configuration, Cloud Computing provides the usage of Cloud application and infrastructures based on pay per usage scheme. To better understand the organizational application of Cloud Computing this research aims both to investigate economic payoffs from Cloud Computing investment and explores Cloud Computing adoption within the firm. More specifically, the influential factors that impact adoption of Cloud-based technologies by Small and Medium Enterprises in Emerging Markets, in particular Brazil. Opportunities and challenges in the area of Cloud Computing adoption and its impact in the growing economies are also discussed. Brazil is South America's most influential country and an economic giant. Brazilian SMEs and Entrepreneurs do not have mass computation to run their applications and to meet the changing requirements. Thus, Cloud Computing is growing by offering advanced IT applications to meet the rapid changing environment. This dissertation is based on the study and evaluation of SMEs using Salesforce.com services and its adoption framework in Brazil. For this study 170 Salesforce.com users from different SMEs organizations, were surveyed, a number of quantitative measurements were performed to provide a better understanding of some of the adoption aspects. The main conclusion from this study shows for a better adoption companies should use these solutions as part of a strategic effort for the organization. The proposed study can make contributions for IS adoption literature and emphasis aspects for a successful adoption of Cloud Computing solutions. Author keywords: Adoption, cloud computing, emergent markets, Brazil, salesforce.com