Barriers and incentives to pro-environmental behaviour: third-level students living independently in student accommodation

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Morand, Paul-Andre
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BA (Hons) in Psychology
Dublin Business School
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One hundred and seven Irish third-level students currently living independently in student accommodation participated in a study investigating the effects of barriers and incentives on pro-environmental behaviours. A further 10 students were involved in 3 focus groups in order to gain qualitative information on beliefs and perceptions on environmental issues. Data was collected online with questionnaires and focus groups were recorded. The study used a mixed-method design of non-experimental correlations and qualitative analyses of the focus groups. Results showed that participants' ecological behaviours were more influenced by the level of barriers than by their ecological worldview. Author keywords: environmental psychology, pro-environmental behaviour, barriers, incentives