The identification of entry strategies adopted by manufacturers in China to enter the personal computer market in Ireland

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Qiu, Jian Wen
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MSc in International Business
Dublin Business School
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There is an interesting phenomenon. Although China is the largest base for producing and processing computer products in the world, only a few Chinese indigenous computer manufacturers use their own brand to enter the international market. With the development of Chinese computer industry, firms are no longer satisfied within the current status and often decide to enter the global market in order to meet their development needs. Consequently, in order to draw out the current status in Chinese computer industry and to recommend some strategies for Chinese indigenous computer manufacturers entering Irish market, this paper will be conducted through a questionnaire survey, interview and case study. Through analyzing the quantitative data from 21 companies and qualitative data from one senior manager in Chinese computer industry, the result revealed that Chinese indigenous computer firms' internationalization is still at the initial stage. In addition, this paper addresses the factors in relation to the market entry strategies for Chinese computer manufacturers and analyses the major proactive and reactive motives for internationalization. A series of recommendations associated with market entry strategy are carried out in the light of the subjective and objective calculation in order to help Chinese enterprises enter the international market and to accelerate economic liberalization. Key word: Chinese computer industry, Chinese indigenous computer manufacturers, market entry strategy, Process of internationalization, Irish market.