Components of a successful strategy execution process in an adventure tourism destination. A comparative case study of the adventure tourism destinations Voss and Queenstown

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Lundqvist, Therese
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MSc in Management Practice
Dublin Business School
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This dissertation investigates the components of a successful strategy process, with focus on execution and implementation in the adventure tourism destinations of Voss in Norway and Queenstown in New Zealand. It provides insights into challenges and success factors of strategic planning, the importance of a local tourism network and how strategy monitoring can provide motivation and engagement from stakeholders. The research is drawn from current the strategy documents and from primary research done by interviewing a small sample of core stakeholders, the tourism operators, in each destination. The findings are then supported with existing tourism literature, and as well business literature to be able to reflect on similar challenges from another perspective. The research adopts a qualitative framework, where in-depth semi-structured interviews are used to gain understanding of the relationship between stakeholders and strategy. It is hoped that the insights can be used for similar destinations undergoing a strategic development and as well as a base for further study on the challenges the complexity of a tourism destination development presents. Author keywords: Tourism strategy, startegy execution, tourism development