Enhancing Online Brand Awareness Through Digital Marketing: A Website Redesign for an Engineering Company
Authors
Maxova, Michaela
Issue Date
2025.17.12
Degree
Master of Business Administration
Publisher
Dublin Business School
Rights holder
Rights
Open Access
Abstract
This research analyses the possibility of a new website to raise awareness of the small Czech engineering company Hillex s.r.o. The aim is to build a professional and easy-to-use website that shows the business’s technical expertise, brings in new clients and improves its reputation in the competitive B2B market. Semi-structured interviews with the company owner, project manager, and an external client were used for the research. This was supplemented by an audit of the existing website and an analysis of the competition. The results showed that the current website is outdated, lacking technical information, certification, and multilingual support. This reduces trust and limits growth opportunities. The new website concept addresses these issues. It includes parts focused on specific services, certification and an inquiry form. The research shows that maintaining competitiveness in B2B engineering, improving communication, and building trust all require having a modern user-friendly digital presentation.