Examing consumer Acceptance of AI-Created Content on Social Media
Authors
Priya Kumari
Issue Date
2025
Degree
Master of Business Administration in Business and Management
Publisher
Dublin Business School
Rights holder
Rights
Abstract
Abstract This research explores the consumer standpoint on using AI content on social media including aspects like trust, genuineness, openness, reference group influence and privacy issues. The research presents a quantitative and qualitative insight into the detected increase in the use of AI content, user satisfaction concerning AI content, and the need to be more transparent to achieve user trust. Most consumers encounter content created with the help of artificial intelligence, but there is skepticism regarding its legitimacy or emotional sensitivity and data protection. The results reveal that increase in transparency coupled with social proof and an optimal level of automation are crucial determinants that lead to consumer acceptance. This research will be useful for brands who want to incorporate AI as a component of content creation.