Web 2.0: conceptual foundations and marketing issues
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Authors
Emuze, Enosaze
Issue Date
2016
Degree
MBA in Information Systems
Publisher
Dublin Business School
Rights holder
Rights
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Abstract
The web is fast evolving. Not long ago people could barely interact with the web let alone interact with each other through the web and now, people are not just interacting with each other on the web but also constantly improving the content of the web. Author kewords: Web 2.0, World Wide Web, technology, customers, consumers