Investigating the influence of cashless transaction on customers purchasing behaviour in Nigeria.

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Authors
Akingbade, Akorede Grace
Issue Date
2024
Degree
MSc in Financial Technology (Fintech)
Publisher
Dublin Business School
Rights
Abstract
Money is an indispensable means of making purchases. This explains why cash is still used to buy goods and services today. However, there now exists a possibility of using “cashless” money via financial technology. In turn, financial technology impose a reasonable expectation that the adoption of cashless transactions would influence customers’ purchasing behaviour because cashless transactions are faster, safer, and more reliable and convenient than traditional payment methods. Consequently, during the COVID-19 Pandemic and the Cash Crunch, Nigeria witnessed a surge in the use of cashless transactions. Therefore, this study seeks to determine whether cashless transactions influenced customers’ purchasing behaviour in Nigeria during these periods. It adopts an exploratory research design, quantitative data collection and analysis, literature analysis, and a deductive approach with a survey tool as the research strategy for data collection. The study found that the adoption of cashless transactions influences customers purchasing behaviour in Nigeria.