The Impact of Artificial Intelligence and Big Data on the HRM Practices of Sterling Bank in Nigeria

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Authors
Akpofure, Ufuoma
Issue Date
2024
Degree
MBA in Human Resource Management
Publisher
Dublin Business School
Rights
Abstract
Technological innovations are changing the fundamental aspects of organisations across industries in the contemporary business landscape. There are transformative intersections of business operations and technology enabled by the integrative vehicles of artificial intelligence and Big Data technologies. These technologies provide strong capabilities which enable machines to mimic or demonstrate human intelligence and make informed decisions based on such advanced knowledge, thereby changing the way organisations approach their functions, including HRM practices. This study investigated the impact of artificial intelligence and big data on the HRM practices (recruitment and selection, performance management, learning and development and employee engagement) of Sterling Bank in Nigeria. A comprehensive investigation of how the HRM function of Sterling Bank has been impacted by the amalgamation of AI and Big Data technologies has been lacking. Also, there was no study, to the knowledge of the investigator, which has explored the challenges and opportunities these technologies presented to the organisation’s HRM function. This study attempted to close these gaps. The study utilised a quantitative survey research, collecting data from 187 employees of the bank. The collected data were analysed using the correlational design to measure the significance and direction of the relationship between AI and big data technologies and HRM practices. Rejecting the four null hypotheses and accepting their alternate forms, the study finds that there is a positive and significant relationship between AI and big data technologies and the HRM practices (recruitment and selection, performance management, learning and development and employee engagement) in Sterling Bank. The study also establishes that AI and big data technologies are useful in enhancing the effective and efficient implementation of recruitment and selection, performance management, learning and development and employee engagement in Sterling Bank. However, despite these positive outcomes, these technologies still require human intervention especially in areas such as performance management and employee engagement. The issues of data privacy and protection also remain of critical importance while using these technologies.