Transformation to a data - driven company: success factors

dc.contributor.advisorO'Dea, Martinen
dc.contributor.authorSadykova, Eleonora
dc.date.accessioned2021-04-21T20:49:37Z
dc.date.available2021-04-21T20:49:37Z
dc.date.issued2020
dc.description.abstractNowadays, most of the companies believe that a data – driven business model provides significant competitive advantages. The purpose of this research study is to identify the key success factors for transformation to a data – driven company. First, the main characteristics of a data - driven business and challenges emerging in the transformation were described. Then, the factors, that help to overcome these challenges and lead to a successful data – driven change, were identified based on the qualitative analysis of the data collected through five semi – structured interviews with the managers and data specialists who implemented such initiatives in their companies. The results include the factors related to people, processes, technology and data dimensions in the organizations. These factors can be used as guidelines for the broad range of the companies considering transformation to a data – driven business model and, also, as a reference point for further studies.en
dc.identifier.citationSadykova, E. (2020). Transformation to a data - driven company: success factors. Masters Thesis, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/4165
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.titleTransformation to a data - driven company: success factorsen
dc.typeThesisen
dc.type.degreelevelMBAen
dc.type.degreenameMaster of Business Administrationen
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