Web Site Usability. Research essay

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Byrne, Donal
Issue Date
BA of Business in Retail Management
Dublin Business School
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Web-based Information Systems and associated technologies are becoming increasingly important to companies operating in the Retail industry. An area of specific concern is the usability of websites from customers’ perspectives. In the literature, web usability is highlighted as a key factor likely to affect consumer web search and subsequent buying behaviour. In fact it has been claimed that usability is a prerequisite for website success. In light of the importance of human interface design factors to the success of websites, you are required to write a research essay to investigate web usability. Author keywords: Usability, web site, retail industry