Choice : its role in the emergence of the self-serving attribution bias in dyadic context

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O'Neill, Roy
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BA (Hons) Psychology
Dublin Business School
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The purpose of this study was to examine to what extent choosing ones partner for a dyadic task would affect the emergence of the self-serving attribution bias. Twenty participants from a sample of convenience took part in an interdependent-outcomes creativity test, received bogus success or failure feedbacks based on pooled results and were asked to make a causal attribution of who they thought was responsible for the outcome of the task. No significant results were found however suggesting that the act of choosing one’s partner may attenuate the need for a self-serving bias. Author keywords: self-serving bias, self enhancement, bias