Evaluating the impact of social networking sites on an organisations communication strategy. The case study of improper butter

dc.contributor.advisorJohn Stauntonen
dc.contributor.authorGrace Peacocken
dc.date.accessioned2017-05-26T11:04:18Z
dc.date.available2017-05-26T11:04:18Z
dc.date.issued2016
dc.description.abstractThis research aims to understand how consumers feel about brand communication online, and to discover it social media is impacting on the organisations current communication strategy. The analysis will be based on relevant framework developed from the analysis of the theories of communication and engagement. The data analysis is based on feedback from qualitative interviews conducted with the organisations co-founder and also two focus groups consisting of members of the target market. The research will be reinforced throughout with the appropriate literature and models.en
dc.identifier.citationPeacock, G. (2016). Evaluating the impact of social networking sites on an organisations communication strategy. The case study of improper butter. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/3240
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectMarketingen
dc.subjectDigital mediaen
dc.titleEvaluating the impact of social networking sites on an organisations communication strategy. The case study of improper butteren
dc.typeThesisen
dc.type.degreelevelMScen
dc.type.degreenameMSc Marketing with Digital Mediaen
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