Key drivers in digital marketing management

Authors

Duffy, Elizabeth

Issue Date

2021

Degree

Higher Diploma in Science and Digital Marketing

Publisher

Dublin Business School

Rights

Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.

Abstract

This eBook will outline the key digital drivers in marketing management through creative methods such as videos and offer you personal recommendations. Even if you have no experience in digital marketing, you'll be able to understand as it is essentially the content covered in a digital marketing management module delivered by Dublin Business School as part of their Higher Diploma in Science in Digital Marketing.