Key drivers in digital marketing management

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Authors
Duffy, Elizabeth
Issue Date
2021
Degree
Higher Diploma in Science and Digital Marketing
Publisher
Dublin Business School
Rights
Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
Abstract
This eBook will outline the key digital drivers in marketing management through creative methods such as videos and offer you personal recommendations. Even if you have no experience in digital marketing, you'll be able to understand as it is essentially the content covered in a digital marketing management module delivered by Dublin Business School as part of their Higher Diploma in Science in Digital Marketing.