Gender and Personality Differences in Self-Gifting Behaviour and the Impact of Locus of Control

dc.contributor.advisorO'Keeffe, Cathalen
dc.contributor.authorBarden, Niamhen
dc.date.accessioned2016-02-12T14:29:15Z
dc.date.available2016-02-12T14:29:15Z
dc.date.issued2015
dc.description.abstractThe primary aim of this study is to assess the impact of gender and gender traits on self-gifting behaviour. The secondary aim is to examine whether certain variables predict differences: neuroticism, impulsivity and locus of control. An online sample of convenience was used consisting of 156 participants. A multiple regression returned a non-significant result on the impact of gender and gender traits on self-gifting behaviour. Independent sample t-tests were carried out on the three variables. These indicated statistically significant differences in Neuroticism scores and Therapy scores between females who plan and who impulse purchase. There were no significant differences in therapy scores between females with an internal and an external Locus of Control. Results indicate that consumers are not accessing specific gender traits when they self gift and that gender may not play as key a role in self-gifting behaviour as personality traits and impulsivity. Author Keywords: Self-gifting, gender, impulsivity, locus of control, consumptionen
dc.identifier.citationBarden, N. (2015). Gender and Personality Differences in Self-Gifting Behaviour and the Impact of Locus of Control. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2811
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectCultural studiesen
dc.subjectPsychologyen
dc.titleGender and Personality Differences in Self-Gifting Behaviour and the Impact of Locus of Controlen
dc.typeFinal Year Projecten
dc.type.degreelevelBA (Hons)
dc.type.degreenameBA (Hons) in Psychologyen
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
ba_barden_niamh_2015 .pdf
Size:
1.19 MB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
4.19 KB
Format:
Item-specific license agreed upon to submission
Description:
Collections