An in-depth study of ecotourism : an European perspective

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Landou, Marion
Issue Date
BA (Hons) in Marketing
Dublin Business School
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This research analyses one service that has gone through metamorphosis in recent years: Tourism. Indeed, a new tourism has been born: eco tourism, or green tourism. This sector of activity is an important part in economic success of all countries. That’s why this service had to evolve its offers to a new way of live. The respect of the planet is one the main issues in the world. This study highlights the following research question: “In what way European tourism is evolving in ecotourism that is concerned with an ethical aspect?” To answer this research question, the focus of this study is on one country: Ireland. To be involved in Ireland’s ecotourism, a case study from Greenbox was used. To fully achieve the researcher’s main objectives, Failte Ireland was a main contributor of information and literature. Having study these two organisations in depth, the researcher concludes with interesting findings. It is noted that customers are satisfied by Ireland’s commitment in the respect of the planet through its ecotourism. Furthermore Ireland has to be more and more innovative to propose eco activities. The primary research carried out in this study also highlights new trends in tourism. Indeed, ecotourism enables companies’ to propose new activities in order to attract new customer. Author keywords: Ecotourism in the European area, Ireland