The future of the Irish clothing industry in the aftermath of the Celtic Tiger

dc.contributor.advisorChau, Cedricen
dc.contributor.authorO'Carroll, Saritaen
dc.date.accessioned2016-02-08T11:34:36Z
dc.date.available2016-02-08T11:34:36Z
dc.date.issued2003
dc.description.abstractSince the 1980's a changing Irish economy has impacted significantly on Irelands traditional sectors, in particular clothing. Rising costs, labour shortages, tight margins and an ever-increasing competitive environment resulted in many companies closing. Other companies undertook outsourcing production as a means to secure competitiveness. However, this was a reactive based approach, as companies did not ultimately change their underlying strategies to meet the demanding environment and evolving marketplace. The purpose of this research will be to ascertain if there is a future for Irish clothing companies operating from an Irish base? If so what does that future hold in terms for Irish clothing companies? What changes do individual companies need to undertake in order to ensure their future survival or growth? Findings: The key findings of this dissertation concluded there is a future for Irish clothing companies. That future, is however dependent on individual companies within the industry undergoing and engaging in more pro-active measures in order to facilitate their future survival and growth. Individual companies need to incorporate both marketing and design into their strategic decision making process. Companies also need to listen to the market place and pre-empt changes as opposed to being followers of others.en
dc.identifier.citationO'Carroll, S. (2003). The future of the Irish clothing industry in the aftermath of the Celtic Tiger. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2748
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.holderCopyright: The authoren
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectEconomicsen
dc.titleThe future of the Irish clothing industry in the aftermath of the Celtic Tigeren
dc.typeThesisen
dc.type.degreelevelMAen
dc.type.degreenameMA of Business Studiesen
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