Promoting EV automobile globally with the help of Digital Marketing

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Authors
Jowin, Joy
Issue Date
2023-08
Degree
MSc in Information Systems with Computing
Publisher
Dublin Business School
Rights
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Abstract
The purpose of this study is to promote electric vehicles using digital marketing techniques. The development of new energy vehicles is being encouraged by many nations throughout the world, thus electric vehicles are the way of the future. The primary objective of this dissertation is to assess the effectiveness of the promotion of the electric vehicles through digital marketing, which will be assessed using a survey questionnaire as the primary research technique. A study of the literature, an adaption of the survey, and the creation of the hypotheses are all part of the initial step. A survey questionnaire with 110 valid responses was constructed for the second stage, which will be more thoroughly detailed in this dissertation. The key finding of this study paper by the researchers is to confirm that customers make decisions about their purchases utilizing some digital material and advertisements, which significantly influences new purchasers.