Understanding the changing trends in Indian (milk) industry from a managerial perspective- a case study of Amul Dairy, India

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Tilekar, Abhishek
Issue Date
MSc in Management Practice
Dublin Business School
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The project here is to understand the trends in the Indian Milk Industry from a managerial perspective. Here we are going to explain the various fields regarding the changing mindset of consumers. We are going to lay some points regarding the importance of consumer mindset. Objective will be defined for acquiring the importance of changing mindset of consumers and the techniques used by managers to perceive this change. Depending on the various objectives various qualitative and quantitative questions are prepared. A survey will be done on various qualitative and quantitative questions. Then the data that we are getting through the survey then we analyse it in details using various graphs and further listing down the findings. A detailed discussion will be made based on the survey and each question is to be explained in details. After completing the discussion we will link those various outcomes of the survey. Further, recommendations will be made through which we can find various ways by which we can further improve the project and improve the scope of the project.