Study on the reason behind the unpopularity of green construction among residential buildings in Kerala and to find out the factors that can improve the green construction in Kerala

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Vellukunnel, Akhil Xavier
Issue Date
MA of Business Administration
Dublin Business School
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This paper explores the impact of green construction in the modern world. It mainly discusses the problems faced in the construction sector in Kerala, which lies in southern part of India. The present research showed that Kerala is facing major environmental issues like air, sound, water pollution etc. and found that the construction sector is one of the main contributors to the above-mentioned issues. Green construction is the only way to control such harmful impacts of the construction industry. This is because it involves the construction of structures in an environmental responsible and resource efficient manner and at present many other countries are promoting this concept to reduce such impacts. Here the researcher aims to find the unpopularity of green construction in Kerala. Since Kerala is a large state with population of 1.35 billion people, my interview was conducted in a district named Kottayam. The construction industry is a vast topic and hence qualitative strategy was used for this research. The strategy involves interviewing people related to the construction sector and here the researcher chose civil engineers, architects, construction contractors, government officials and people residing in Kottayam, south west part of Kerala. By collecting data from them, it is found that the lack of knowledge of the people, initial cost of construction of the building and the improper decision of the Government are the main reasons for the decline. Other reasons for the decline are found through interviews in this research. Through this research, it is confirmed by the author that the green construction is not common among buildings in Kerala. Additional to this, the author also aims to reduce the impact of construction sector in order to improve the environmental condition of Kerala. The author also suggests various recommendations in the conclusion which could be done to make green construction more popular. From this research, the researcher strongly believes that this study can make many positive changes in the construction sector in Kerala. The green construction can be considered as the future of the construction sector and suggested recommendations will help in increasing the number of green buildings in Kerala.